Privacy Policy

Last Updated: [Insert Date]

At The Antique Jewellery Company, we understand that trust is the most precious heirloom. Just as we curate each antique piece with reverence and care, we treat your personal information with the highest standards of confidentiality and security. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you visit our website, jewellerysalestore.com, or engage with our services. We are committed to complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and other global privacy standards relevant to our international clientele.

1. Who We Are & Our Clientele

Our website caters to discerning collectors, storytellers, and gift-givers worldwide who share a passion for history and craftsmanship. We offer a curated collection including bracelets, brooches, engagement rings, lockets, signet rings, and other fine antique jewellery. Our privacy practices are designed to respect the sophistication and expectations of our global audience, while ensuring a seamless and secure experience from selection to acquisition.

2. Information We Collect

To facilitate your journey with us, we may collect the following categories of personal data:

• Identity & Contact Data: Name, billing and shipping address, email address, telephone number.
• Transaction & Financial Data: Payment method details (e.g., card type, last four digits, transaction history). Please note, full payment card details are processed directly by our secure third-party payment partners (Visa, MasterCard, JCB, PayPal) and are not stored on our servers.
• Technical & Usage Data: IP address, browser type and version, time zone, operating system, and information about how you interact with our website (pages viewed, items browsed).
• Communication Data: Any correspondence you send to us via email (e.g., [email protected]) or other channels.
• Marketing Preferences: Your preferences in receiving marketing communications from us.

3. How We Use Your Information

We use your personal data with the same meticulous care we apply to restoring an Edwardian signet ring. Our purposes include:

• To Fulfil Your Order: Processing your purchase, arranging shipping, and providing invoices and order confirmations.
• Customer Service: Providing personalised assistance and responding to your enquiries.
• Website Operation: Ensuring our website functions correctly and is presented effectively for you.
• Security & Fraud Prevention: Protecting our website, business, and customers.
• Marketing (with your consent): Sending you carefully curated information about new acquisitions, similar pieces, or stories from our collection that may be of interest. You may opt out at any time.

4. Legal Basis for Processing

We process your data on the legal bases of: performing our contract with you (e.g., completing a sale); our legitimate interests (e.g., website security, improving our services); compliance with legal obligations; and, where required, your explicit consent.

5. Data Sharing & Disclosure

We treat your data as a private trust. We do not sell your personal information. We may share it only in these limited circumstances:

• Service Providers: With trusted partners who perform essential services for us, such as payment processing, shipping carriers, and IT support. These partners are contractually bound to handle your data securely and only for our specified purposes.
• Legal Requirements: If required to do so by law, or to protect the rights, property, or safety of The Antique Jewellery Company, our customers, or others.

6. International Transfers

As we serve an international community, your data may be transferred to and processed in countries outside the UK and European Economic Area (EEA). We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by relevant authorities.

7. Data Security & Retention

We employ advanced, encrypted systems to protect your data, mirroring the security we promise for your financial transactions. Your personal and payment details are safeguarded against unauthorised access, alteration, or disclosure. We retain your data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Your Rights

You have rights regarding your personal data, including the right to:

• Access the data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data (the “right to be forgotten”).
• Object to or restrict certain processing.
• Request transfer of your data to another service.
• Withdraw consent at any time (where processing is based on consent).

To exercise these rights, please contact us using the details below.

9. Cookies & Tracking Technologies

Our website uses cookies—small files placed on your device—to enhance your browsing experience, analyse site traffic, and personalise content. These help us understand which pieces from our collections, like Dress Rings or Lockets, resonate with our visitors. You can manage your cookie preferences through your browser settings. Please note that disabling some cookies may affect the functionality of our website.

10. Contact Us

11. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal obligations. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally.